Purchases

Definition

The total of all new purchases made in app. Includes one-time purchases and first purchases of subscriptions, but not subscription renewals. Purchases include free trial starts.

Available Dimensions

  • Platform

  • Country

  • Placement*

  • Campaign*

  • Paywall*

  • Product SKU*

  • Product Duration*

  • Trial Duration*

  • SKU Type*

*Available on Team, Business, and Enterprise plans

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