Paywall Smart Text
Last updated
Last updated
Paywall Smart Text is a feature that allows you to insert global variables into your product display. The variable values are substituted at the time the paywall is displayed to the user with the latest product information from the store.
To add Smart Text to your paywall, navigate to the Paywall Builder and select the Products tab.
Then for each product in each platform you sell under (ie Google Play Store, Apple App Store), edit product display.
Click the in the text forms to see a menu of all the Smart Text variable options.
Product SKU text variables have to have a product to reference. They are typically only added to the Product Fields.
However, if your paywall uses Selected Styling, you can also add Product SKU Text variables to the Purchase Button. This allows the Purchase Button to read, for example: 'Get Started for $price' where the price will change based on the currently selected SKU.
When a user views your paywall, the product data is localized to their store currency.
Our SDKs handle this localization and our Product SKU Smart Text variables enable you to show the localized price and unit to your users.
Do not setup different paywalls for different currencies. Instead use ${sku.price} and other price Smart Text variables. These will be correctly interpreted in the user's store currency.
We can automatically convert time period units such as month and year into the user's language.
For users on Apple, the Apple App Store automatically converts the units into the correct language.
For users on Google, the Nami SDK provides a translation for 40+ languages.
One-time purchase SKUs are very simple and only have a price. You can insert the price on your paywall with ${sku.price}.
Time periods can be tricky. We support multiple different Smart Text variables to give you the flexibility to craft your messaging.
In particular there are 8 different Smart Text variables related to the length of a subscription:
duration
durationInMonths
durationSingular
durationInMonthsSingular
period
periodInMonths
periodNumber
periodNumberInMonths
The Smart Text variables that specify ...inMonths attempt to convert the subscription length to months. This is useful to comparing monthly and annual subscriptions.
Let's look at how these work with several concrete examples. Each column in the table corresponds to SKUs of different subscription length
duration
1 week
1 month
6 months
1 year
durationInMonths
n/a
1 month
6 months
12 months
durationSingular
1 week
1 month
6 month
1 year
durationInMonthsSingular
n/a
1 month
6 month
12 month
period
week
month
month
year
periodInMonths
n/a
month
months
months
periodNumber
1
1
6
1
periodNumberInMonths
n/a
1
6
12
We have a few variables built in to help you display product pricing in different units or durations.
pricePerMonth
pricePerWeek
pricePerDay
pricePerMonth
$4.17
$5.83
$14.99
n/a
pricePerWeek
$0.96
$1.35
$3.46
$3.99
pricePerDay
$0.14
$0.19
$0.49
$0.57
There are a few distinct time periods in the lifecycle of a subscription. These include:
Free Trial Period
Introductory Pricing Period
Promotional Pricing Period
Regular Recurring Billing Period
The table below outlines the information available in each period of the subscription lifecycle.
Free Trial
❌
✔️
freeTrial
Introductory Price Period (iOS Only)
✔️
✔️
introductory
Promotional Price Period
✔️
✔️
promo
Regular Recurring Billing Period
✔️
✔️
❌
Comparing Prices as a Percentage Smart Text can automatically calculate the price difference between 2 subscription SKUs and return it as a %. To use this, setup at least 2 products on your paywall and then add the variable into display text on the product you wish to highlight. Typically this will be a product with a larger duration.
Use variable ${sku.percentagePriceDifferenceFromSku:[#]} to reference a product on the paywall by index. Indexing starts at 1 for the first product in the Added Products list.
Or use variable format ${sku.percentagePriceDifferenceFromSku:[sku_id]} to reference a product directly by SKU id. Note: the SKU Id referenced must be available on the paywall.
In the example above, the 6 Month and 12 Month products were setup with subtext Save ${sku.percentagePriceDifferenceFromSku:1}, which compared their prices to that of the 1 Month product at index 1.
${sku.percentagePriceDifferenceFromSku} only works with subscription products.
Comparing Prices as a Dollar Amount Smart Text can automatically calculate the price difference between 2 subscription SKUs per duration and return it as a dollar amount. To use this, setup at least 2 products on your paywall and then add the variable into display text on the product you wish to highlight. Typically this will be a product with a larger duration.
Use variable ${sku.priceDifferenceFromSku:[#]} to reference a product on the paywall by index. Indexing starts at 1 for the first product in the Added Products list. See Multiple SKUs for more info.
Or use variable format ${sku.priceDifferenceFromSku:[sku_id]} to reference a product directly by SKU id. Note: the SKU Id referenced must be available on the paywall.
The price difference translates both products to the same duration and then returns the dollar amount difference between the price. So for example, if you had a 6 month product with price $14.99 and a 1 year product with price $24.99, ${sku.priceDifferenceFromSku:1} would not return $10, but rather $4.99, which is the difference in costs if the product durations were the same.
${sku.priceDifferenceFromSku} only works with subscription products.
Here's the full list of product SKU Smart Text variables
${sku.price}
${sku.pricePerMonth}
${sku.pricePerMonthRounded} (SDK Version 3.1.24+)
${sku.pricePerWeek} (SDK Version 3.1.21+)
${sku.pricePerWeekRounded} (SDK Version 3.1.24+)
${sku.pricePerDay} (SDK version 3.1.17+)
${sku.duration}
${sku.durationInMonths}
${sku.durationSingular}
${sku.durationInMonthsSingular}
${sku.period}
${sku.periodInMonths}
${sku.periodNumber}
${sku.periodNumberInMonths}
${sku.freeTrialDuration}
${sku.freeTrialDurationSingular}
${sku.freeTrialPeriod}
${sku.freeTrialPeriodNumber}
${sku.introductoryPrice} (iOS & Roku only)
${sku.introductoryPricePerMonth} (iOS & Roku only, SDK Version 3.2+)
${sku.introductoryDuration} (iOS & Roku only)
${sku.introductoryDurationSingular} (iOS & Roku only)
${sku.introductoryPeriod} (iOS & Roku only)
${sku.introductoryPeriodNumber} (iOS & Roku only)
${sku.promoPrice:[# or promo ref id]}
${sku.promoPricePerMonth:[# or promo ref id]} (coming soon)
${sku.promoDuration:[# or promo ref id]}
${sku.promoDurationSingular:[# or promo ref id]}
${sku.promoPeriod:[# or promo ref id]}
${sku.promoPeriodNumber:[# or promo ref id]}
${sku.priceDifferenceFromSku:[# or product id]}
${sku.percentagePriceDifferenceFromSku:[# or product id]}
Many smart text variables require data that are only available on device. The paywall preview in the Control Center will show XXXX as replacements in this situation.
Be sure to check your paywall in the iOS simulator, Android emulator, or an on-device build. If any variables are missing or are still showing with the ${sku.name} syntax, please check that the variable name is correct in the Control Center.
Test Storefront - Apple
The Storefront controls which currency appears on the paywall.
Open Xcode
Open your Storekit config file
Change the Default Storefront to another country
Save the storekit config
Clean your build folder
Do a fresh install on your simulator
When your load the app, you should see currency from that country
Test Product Language on Apple
The Paywall language is set by the device. If you don't override the device language, it will use the language from App Settings.
To test this, open your simulator
Open the Settings app and navigate to General > Language & Region
Change the preferred language
Your simulator will restart
Load your app on the simulator.
Your paywall Smart Text variables will be translated appropriately.
If you override the device language in your app code, this language will always be used. Learn more about setting device language:
Why isn't the rest of my paywall copy translated to the language I chose?
Nami only translates product Smart Text variables. The rest of your paywall must be translated manually.
To do this, create a paywall with copy in a different language (ie Spanish). Then setup a Campaign rule for Device Language = Spanish and assign this paywall. All users with device language=Spanish will see that paywall. Otherwise they will see English/your default paywall language.
See Nami Paywalls in Different Languages to learn more.
Introductory Offers are only available on iOS
