Using Charts

Available Analytics

Subscription AnalyticsPaywall Analytics

Filter Bar

The filter bar can be found at the top of the charts and contains a variety of options for filtering and slicing the data shown on the charts.

Environment

Use the environment dropdown to select between Production and Testing and Development.

Note that on both Apple and Google Play apps Nami can automatically detect production purchases and sandbox purchases.

On Apple apps Nami can further detect if the app is running on a simulator, in a device development mode, or in a beta testing environment like Test Flight. These will all be labeled as Testing and Development.

Nami Best Practice

To ensure the most accurate analytics data, we recommend creating separate apps in the Nami Control Center for your production app on the store and for any testing and development builds, especially where you will be making test purchases.

Date Range

Choose the Date Range for the x-axis of the charts. You can currently select any date range in the past up through today. Some charts don't support all date ranges.

Quickly select from predefined options or open the calendar picker to select your own.

Available Date Ranges are different for each Date Resolution

Timezone

You can choose between UTC and US/Pacific for reporting. To choose timezone, open the calendar picker and select the calendar picker at the bottom left.

App Store Connect reports are generated in US/Pacific timezone while Play Store Console reports are generated in UTC.

Date Resolution

Choose the resolution for the x-axis (hour, day, week, month, quarter, year) from the dropdown.

Filtering

You can use chart filters to drill down into data on selected dimensions. You can apply multiple filters at one time.

To apply filters, click the 'Add Filter' button at the left of the filter bar and select a Dimension. Then select an operator and at least 1 value.

Filtering by Apple Platform Type

Filtering by Specific Paywall, Campaign, or Placement

Some dimensions have additional filters that can be used to quickly find the values you are looking for. Click the filter icon next to the search bar to expose additional filters such as Live, Archived, or a specific tag.

Segments

Your charts can be broken down by different data segments. This allows you to compare performance of specific properties such as different paywall variants or monthly vs. annual subscriptions.

To break down your charts, select a Dimension from the bar above the table.

Impressions broken down by Country

Not all charts have the same segments available. Some segments are only available on paid plans.

Dimensions

Dimensions help break down the Metric in additional ways, as either a Segment or a Filter.

Not all charts support all dimensions for segmenting and filtering. Also, some dimensions require a paid plan. See below for details.

Dimension
Description
Plans

Platform

All

Country

Either the purchase country or the device country

All

Language

All

SDK Version

All

Placement

⚠️ This segment will read 'Unknown' if the purchase happened outside the app or on a non-Nami paywall

Team Business Enterprise

Campaign

⚠️ This segment will read 'Unknown' if the purchase happened outside the app or on a non-Nami paywall or if the campaign in question has been deleted.

Team Business Enterprise

Paywall

⚠️ This segment will read 'Unknown' if the purchase happened outside the app or on a non-Nami paywall

Team Business Enterprise

Product SKU

Team Business Enterprise

Product Duration

⚠️ This segment will read 'Unknown' if all your products are one-time purchases products or if Subscription Duration hasn't been synced for your products.

Team Business Enterprise

Trial Duration

⚠️ This segment will read 'Unknown' if all your products are one-time purchase products or if Trial Duration hasn't been synced for your products.

Team Business Enterprise

SKU Type

Subscription or one-time purchase

Team Business Enterprise

Table

On the Insights page, data is available in a table. The columns are each date (ie each day if Resolution = Daily or each month if Resolution = Monthly) and the rows represent each segment. If you haven't applied a Breakdown, there will only be 1 row.

The last column in the table is a row total.

Paywall Conversion Rate chart rows can be expanded to view individual Impressions and Conversions numbers.

Segmented Table

In a segmented table, there are multiple rows. You can sort the table by any column in ascending or descending order. By default, it is ordered by Row Total descending.

Table of Impressions broken down by Country. United States has the most impressions so is ranked at the top by default.

Each of these rows will have a checkbox indicating whether its shown on the charts. By default, the top 10 rows will be selected, based on row total. You can uncheck any segment to hide on the charts.

Impressions broken down by Country, hiding Country Liberia

Downloading Data

Data is available in a CSV export on Team, Business, and Enterprise plans.

The CSV format matches the Table, with dates on the X axis and segments on the Y axis. If segmented, the first columns of the CSV will contain additional information about the segment such as ID.

Frequently Asked Questions

Q: When breaking down charts by Paywall or Campaign, the table reads '(unknown)' for every value.

A: Your full campaigns list is loading. If these values don't update in a few moments, try refreshing the page.

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