Analytics and Insights

Understand the key drivers of growth & revenue in your app.

Metrics

Revenue

Available on Plans: Start, Start Plus, Grow, Optimize

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It is important to note that Nami calculates an Estimated Revenue based on verified purchases and subscription renewals in real-time as they occur.

This is not a reconciled revenue as you would see in the store platforms such as App Store Connect or the Google Play console.

Platforms do not provide enough data to reconcile refunds or some types of failed payments, for example.

Sum of all revenue generated.
Nami reports revenue normalized to USD. Revenue includes initial purchases and renewals for subscriptions.

As noted above, most store purchase platforms do not provide Nami with all revenue events that may occur, including refund amounts or some types of payments that are reversed or fail after the initial purchase.

MRR

Available on plans: Start Plus, Grow, Optimize
Your net subscription revenue, normalized to 1 month subscription lengths. This metric averages your different pricing plans and billing periods so you can track your revenue trends.

MRR does not include one-time purchases or non-recurring products.

MRR may be lower than Revenue for a given month, as Revenue is tracked once time, and MRR is spread out over the entire billing period. For example, if a customer purchases an annual product for $120, the Revenue for that day would be $120. But the MRR would be $12, as the $120 is amortized over the 12 month billing period.

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In order to calculate MRR, we need to know the subscription, trial, and grace period duration of all your recurring products.

Paywall Conversion Rate

Available on Plans: Start, Start Plus, Grow, Optimize
The rate at which all users who see a Nami-integrated paywall convert to paid users. Calculated by taking the number of transactions divided by the number of paywall impressions.

Purchases

Available on Plans: Start, Start Plus, Grow, Optimize
The total of all purchases made in app. Includes all product types, including one-time purchase and recurring subscriptions.

Sessions

Available on Plans: Start, Start Plus, Grow, Optimize
A session is defined as the length of time between when a user launches their app and when the app is backgrounded. Sessions sums up all of these periods across all user devices.
Sessions should be greater than or equal to Active Devices since each device should have at least 1 session.

Active Devices

Available on Plans: Start, Start Plus, Grow, Optimize
The number of devices that had at least one app session in the selected time range. When looking at a total, this will be one session in the entire selected range. For time series, this will be the number of unique active devices per day.

If a user reinstalls the app, they will get a new device identifier and thus will be counted as a new device.

Impressions

Available on Plans: Start, Start Plus, Grow, Optimize
Number of views of a Nami paywall. A user can view a paywall multiple times in a single sessions so this value may be higher than Sessions and Active Devices.

Trial Starts

Available on Plans: Start, Start Plus, Grow, Optimize
The number of subscribers starting a trial in your app. Does not take into account if the trial converts to a paid subscriber or not.

Filters

Environment

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Use this to select between Production and Testing and Development.

Note that on both Apple and Google Play apps Nami can automatically detect production purchases and sandbox purchases.

On Apple apps Nami can further detect if the app is running on a simulator, in a device development mode, or in a beta testing environment like Test Flight. These will all be labeled as Testing and Development.

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Nami Best Practice

To ensure the most accurate analytics data, we recommend creating separate apps in the Nami Control Center for your production app on the store and for any testing and development builds, especially where you will be making test purchases.

Date Range

Choose the Date Range for the x-axis of the charts. You can currently select any date range in the past up through yesterday. Some charts don't support all date ranges.

Pre-selected date range options are available below the calendar picker.

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All charts are displayed in UTC time.

Date Resolution

Choose the resolution for the x-axis from the dropdown.

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Segmenting

Your charts can be segmented to break down the chart total into underlying data segments. This allows you to compare performance of specific properties such as different paywall variants or monthly vs. annual subscriptions.

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Sample segments

Click on a segment from the line chart legend to turn it off in the chart.

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A line chart segmented by country with the United States hidden on the chart

Not all charts have the same segments available. Some segments are only available on paid plans.

SegmentDescriptionMetricsPlans
PlatformRevenue
MRR
Paywall Conversion Rate
Purchases
Sessions
Impressions
Active Devices
Trial Starts
Trial Conversion Rate
Start
Start Plus
Grow
Optimize
CountryEither the purchase country or the device countryRevenue
MRR
Paywall Conversion Rate
Purchases
Sessions
Impressions
Active Devices
Trial Starts
Start
Start Plus
Grow
Optimize
LanguageSessions
Active Devices
Start
Start Plus
Grow
Optimize
SDK VersionSessions
Active Devices
Start
Start Plus
Grow
Optimize
CampaignRevenue
MRR
Paywall Conversion Rate
Purchases
Impressions
Trial Starts
Grow
Optimize
PaywallRevenue
MRR
Paywall Conversion Rate
Purchases
Impressions
Trial Starts
Grow
Optimize
Product SKURevenue
MRR
Paywall Conversion Rate
Purchases
Trial Starts
Start Plus
Grow
Optimize
Product Duration⚠️ This segment will read 'Unknown' if all your products are one-time purchases products or if you have not configured Subscription Duration for your products.Revenue
MRR
Paywall Conversion Rate
Purchases
Trial Starts
Grow
Optimize
Trial Duration⚠️ This segment will read 'Unknown' if all your products are one-time purchases products or if you have not configured Trial Duration for your products.Revenue
MRR
Paywall Conversion Rate
Purchases
Trial Starts
Start Plus
Grow
Optimize
SKU TypeRevenue
Paywall Conversion Rate
Purchases
Trial Starts
Start Plus
Grow
Optimize

Overview Screen

The Overview screen provides quick highlights of the most important metrics for your app.

Filter by date range and Environment on the Overview screen. The resolution will default to day.

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Example of a hover state for line charts.

Insights Screen

The Insights screen is made up of 4 components.

  • A menu of metrics. On desktop, these are in a column on the left side. On mobile, they are in a metrics sub-menu.
  • Filters. On desktop, these are at the top. On mobile, they are in a sub-menu.
  • Segments.
  • A time series chart
  • A table
  • Download button (available on some plans)

Generally, the time series chart and the table will show the same data. In some situations where there are other relevant metrics that are on a different scale than the primary metric, these supporting metrics may be included in the table but not in the time series chart.

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Desktop version of insights screen.

Downloading Data

Data is available in a CSV export on Grow and Optimize plans.