Pricing Eligibility by Platform
Nami guide to understanding trials and offers in Apple, Google, Roku, and more
Apple
Apple supports introductory offers and promotional offer types.
Summary
Introductory Offers
- Current subscribers not eligible
- Designed for new subscriber acquisition
- Free trial or discounted price
- Automatically applied by Apple if the user is eligible
- Don't require signing
Promotional Offers
- Current subscribers eligible
- Designed for winback and upsell
- Free or discounted price
- Not automatically applied, you must specify a offer id to apply
- Require signing to purchase
- Can redeem even if subscriber has redeemed introductory offer
Summary of offer eligibility by subscriber state:
Offer Type | New Subscriber | Current Subscriber | Former Subscriber |
---|---|---|---|
Introductory | Yes | No | Maybe* |
Promotional | No | Yes | Yes |
*Only if user didn't already redeem an introductory offer for any product in the subscription group
Introductory Offers
📑 Read about Introductory Offers in Apple Documentation
Introductory offers are available only for unsubscribed users who haven't already taken advantage of an introductory offer on any product in that subscription group.
Introductory offers can either be a limited-time discounted price or free trial.
Promotional Offers
📑 Read about Promotional Offers in Apple Documentation
Promotional offers are only available to current and former subscribers.
Promotional offers can either be a limited-time discounted or free price.
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywall text and product copy based on this result. Learn more about Pricing Eligibility States
Offer | Type | Nami Eligibility |
---|---|---|
Introductory | Free | Trial |
Introductory | Pay up front | Introductory |
Introductory | Pay as you go | Introductory |
Promotional | Free | Promotional |
Promotional | Pay up front | Promotional |
Promotional | Pay as you go | Promotional |
None | - | Standard |
Google
Google supports a variety of offers. Google doesn't have a concept of Introductory vs Promotional offer separation. Google instead separates their offers into New Customer Acquisition, Upgrade, and Developer Determined. Each of these offers can have Free Trial and/or Discounted Pricing phases.
📑 Read about Offers in Google Play Documentation
Summary
New Subscriber
- Only available for users who have never subscribed to the current subscription OR any subscription in this app
- Google auto-evaluates eligibility
Upgrade
- Only available for current subscribers upgrading from a chosen subscription and billing period
- Google auto-evaluates eligibility
Developer Determined
- Your app code decides if a user gets the offer
- Google doesn't evaluate eligibility
- Not supported by Nami
Summary of offer eligibility by subscriber state:
Offer Type | New Subscriber | Current Subscriber | Former Subscriber |
---|---|---|---|
New Customer Acquisition | Yes | Maybe* | Maybe** |
Upgrade | No | Maybe*** | No |
Developer Determined | Your app code determines eligibility | Your app code determines eligibility | Your app code determines eligibility |
*Only if offer eligibility is set to "Never had this subscription" and current subscription product is not the same as the offer product
**Only if offer eligibility is set to "Never had this subscription"
***Only if current subscription product and billing period is the same as the upgrade product and billing period
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywal text and product copy based on this result. Learn more about Pricing Eligibility States
Offer | Phase 1 Type | Nami Eligibility |
---|---|---|
New Customer Acquisition | Free Trial | Trial |
New Customer Acquisition | Discounted Pricing | Promotional |
Upgrade | Free Trial | Trial |
Upgrade | Discounted Pricing | Promotional |
Developer Determined | Free Trial | n/a |
Developer Determined | Discounted Pricing | n/a |
None | - | Standard |
Phases
Google Play allows up to 2 phases on an offer. This allows you to include a free trial for X days and then a pricing discount for Y days.
⚠️ Nami doesn't yet support offer phases on paywalls. We look at the first phase only for eligibility and product display.
Amazon
Amazon supports free trials and/or promotional pricing.
Summary
Free Trial
📑 Read about Free Trials in Amazon Docs
- Can be used once on the current subscription product
Promotional Price
📑 Read about Promotional Pricing in Amazon Docs
- Can specify either all customers or only lapsed customers
Summary of offer eligibility by subscriber state:
Offer Type | Customer Segment | New Subscriber | Current Subscriber | Former Subscriber |
---|---|---|---|---|
Free Trial | n/a | Yes | Maybe* | Maybe* |
Promotional Price | All Customers | Yes | Maybe** | Maybe** |
Promotional Price | Lapsed Customers | No | No | Maybe** |
* Only if user didn't redeem a free trial on current/previous subscription
**Only if user hasn't redeemed a promotion on their current/previous subscription
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywall text and product copy based on this result. Learn more about Pricing Eligibility States
Offer | Customer Segment | Nami Eligibility |
---|---|---|
Free Trial | n/a | Trial |
Promotional Price | All Customers | Promotional |
Promotional Price | Lapsed Customers | Promotional |
None | - | Standard |
Roku
Roku offers free trials or discounted base price for new subscribers.
📑 Read about Trials and Offers in Roku Docs
Offer Type | New Subscriber | Current Subscriber | Former Subscriber |
---|---|---|---|
Free Trial | Yes | Maybe* | Maybe* |
Discounted Price | Yes | Maybe* | Maybe* |
*Only if user has not taken advantage of a free trial or discounted price on any SKU in the last 365 days
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywall text and product copy based on this result. Learn more about Pricing Eligibility States
Offer | Nami Eligibility |
---|---|
Free Trial | Trial |
Discounted Price | Introductory |
None | Standard |
Updated 6 months ago