Pricing Eligibility by Platform
Apple
Apple supports introductory offers and promotional offer types.
Summary
Introductory Offers
Current subscribers not eligible
Designed for new subscriber acquisition
Free trial or discounted price
Automatically applied by Apple if the user is eligible
Don't require signing
Promotional Offers
Current subscribers eligible
Designed for winback and upsell
Free or discounted price
Not automatically applied, you must specify a offer id to apply
Require signing to purchase
Can redeem even if subscriber has redeemed introductory offer
Summary of offer eligibility by subscriber state:
Introductory
Yes
No
Maybe*
Promotional
No
Yes
Yes
*Only if user didn't already redeem an introductory offer for any product in the subscription group
Introductory Offers
📑 Read about Introductory Offers in Apple Documentation
Introductory offers are available only for unsubscribed users who haven't already taken advantage of an introductory offer on any product in that subscription group.
Introductory offers can either be a limited-time discounted price or free trial.
Promotional Offers
📑 Read about Promotional Offers in Apple Documentation
Promotional offers are only available to current and former subscribers.
Promotional offers can either be a limited-time discounted or free price.
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywall text and product copy based on this result. Learn more about Pricing Eligibility States
Introductory
Free
Trial
Introductory
Pay up front
Introductory
Introductory
Pay as you go
Introductory
Promotional
Free
Promotional
Promotional
Pay up front
Promotional
Promotional
Pay as you go
Promotional
None
-
Standard
Google
Google supports a variety of offers. Google doesn't have a concept of Introductory vs Promotional offer separation. Google instead separates their offers into New Customer Acquisition, Upgrade, and Developer Determined. Each of these offers can have Free Trial and/or Discounted Pricing phases.
📑 Read about Offers in Google Play Documentation
Summary
New Subscriber
Only available for users who have never subscribed to the current subscription OR any subscription in this app
Google auto-evaluates eligibility
Upgrade
Only available for current subscribers upgrading from a chosen subscription and billing period
Google auto-evaluates eligibility
Developer Determined
Your app code decides if a user gets the offer
Google doesn't evaluate eligibility
Not supported by Nami
Summary of offer eligibility by subscriber state:
New Customer Acquisition
Yes
Maybe*
Maybe**
Upgrade
No
Maybe***
No
Developer Determined
Your app code determines eligibility
Your app code determines eligibility
Your app code determines eligibility
*Only if offer eligibility is set to "Never had this subscription" and current subscription product is not the same as the offer product
**Only if offer eligibility is set to "Never had this subscription"
***Only if current subscription product and billing period is the same as the upgrade product and billing period
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywal text and product copy based on this result. Learn more about Pricing Eligibility States
New Customer Acquisition
Free Trial
Trial
New Customer Acquisition
Discounted Pricing
Promotional
Upgrade
Free Trial
Trial
Upgrade
Discounted Pricing
Promotional
Developer Determined
Free Trial
n/a
Developer Determined
Discounted Pricing
n/a
None
-
Standard
Phases
Google Play allows up to 2 phases on an offer. This allows you to include a free trial for X days and then a pricing discount for Y days.
⚠️ Nami doesn't yet support offer phases on paywalls. We look at the first phase only for eligibility and product display.
Amazon
Amazon supports free trials and/or promotional pricing.
Summary
Free Trial
📑 Read about Free Trials in Amazon Docs
Can be used once on the current subscription product
Promotional Price
📑 Read about Promotional Pricing in Amazon Docs
Can specify either all customers or only lapsed customers
Summary of offer eligibility by subscriber state:
Free Trial
n/a
Yes
Maybe*
Maybe*
Promotional Price
All Customers
Yes
Maybe**
Maybe**
Promotional Price
Lapsed Customers
No
No
Maybe**
* Only if user didn't redeem a free trial on current/previous subscription
**Only if user hasn't redeemed a promotion on their current/previous subscription
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywall text and product copy based on this result. Learn more about Pricing Eligibility States
Free Trial
n/a
Trial
Promotional Price
All Customers
Promotional
Promotional Price
Lapsed Customers
Promotional
None
-
Standard
Roku
Roku offers free trials or discounted base price for new subscribers.
📑 Read about Trials and Offers in Roku Docs
Free Trial
Yes
Maybe*
Maybe*
Discounted Price
Yes
Maybe*
Maybe*
*Only if user has not taken advantage of a free trial or discounted price on any SKU in the last 365 days
Nami Eligibility States
Nami is able to check products for introductory and promotional offers and surface different paywall text and product copy based on this result. Learn more about Pricing Eligibility States
Free Trial
Trial
Discounted Price
Introductory
None
Standard
Last updated